Staged house sells for $45,000 MORE and the Sellers are super excited!!

Staging helps houses sell at the very BEST price even in a hot market. This property was full of things, cleared out, cleaned, Staged and listed for sale. The house was not updated, has some conditional issues, and it still sold at 10% MORE than list - and the list price was at the top of the range to begin with. This shows the power of proper presentation with Staging and professional marketing by the listing agent who did an awesome job getting the most $$ for her clients! The Staging was in line with the price of the house and the budget for Staging. It does not have to be over done to get an offer - as Staging is NOT decorating!

Staging Success - Small property comes alive with Staging to show size and use

This was a property in Denver that was sitting on the market unsold because Buyers could not see what would fit and many said nothing would fit in the small bedroom which clearly easily fits a twin bed with room to spare. End result - they went under contract 24 hours after we completed the Staging!

Littleton Townhouse - Staged and Ready for Sale!

Check out one of our recent Staging projects - a remodeled townhouse in Littleton that now has color and visual appeal to attract buyers.

My House SOLD for TOO MUCH MONEY

My House SOLD for TOO MUCH MONEY

 

Jennie Norris, ASP, ASPM, IAHSP- Premiere, BTS, REO, SRS

Owner, Sensational Home Staging - Denver Region's Premier Home Staging Resource

 

 

Have you ever heard those words come from a Seller? Neither have I. And yet there are Realtors and Sellers that believe they don’t have to Stage – the market is HOT and the houses will sell anyway. . . so why bother?

Think about it.
 
Staging helps houses sell at the very BEST price and that means in a HOT market the house can sell for well above list price.
 
Is that a bad thing? Why do some Realtors decide to not encourage Sellers to Stage their houses and just put it on the market knowing it WILL sell . . . and leave money on the table for their client?

Is it up to the agent to LIMIT how much the house will sell for and not allow the seller to get the MOST from the sale?
 
What about the Fiduciary Responsibility part of the Realtor code of ethics?

I had an agent tell me recently that he did not need to Stage properties in a certain price range because they sell fast and get multiple offers – and (here is the kicker) by NOT Staging these in-demand properties, he was helping control the real estate market from going out of control. 
 
Huh?

To that Realtor I would say, “You are not doing your job.” A Realtor’s role is to get the MOST for the sale of the house. It is not up to the Realtor to decide FOR their seller that they don’t have to prepare the house for sale and limit the potential sale price. To me that is a lazy Realtor that does not want to put the time and effort into properly presenting a house for sale because it does take time and effort to Stage. They advise Sellers they don’t have to do a thing because the house will sell – and it does. But not at the best price. Just because a house “will sell anyway” does not mean it does not need Staging. 
 
And to top it off – these types of Realtors are limiting their OWN INCOME! Since they are paid commission on the final sale price of the house, an agent that does not include Staging to help their seller net the MOST from the sale, is also limiting the amount of commission earned from the sale.
 
Is any of this smart business? NO.

Staging helps houses sell for more in any market – Hot, Slow, Appreciating, Depreciating. It is a proven fact. It makes me scratch my head when I still hear agents with limited thinking and beliefs about Staging.

In this day and age where many buyers are cash buyers, appraisals and loans are not needed so when a house is bid up it is not subject to appraisal value discrepancies or loan approvals. If a buyer does get an appraisal and the house does not appraise at the higher price, the buyers come to the table with cash. It is happening all over with low inventory and high demand for houses. Eventually the market will normalize and bidding wars will not be happening. Agents that are used to incorporating Staging as a standard listing tool will be poised to capture even more business.

Thankfully there are plenty of Realtors that understand the marketing strategy of Staging a house to ensure it does get the very best offer. I just had a house we Staged sell at over 10% MORE than list price – and the list price was at the top to start off. Should that Realtor have kept the added $45K from her sellers and not make the added $1,200 in commission? Smart Agent. Happy Sellers.

The bottom line is Stage it before you List it – and get the very BEST price for the sale.  

Investor Flip - Sensational Home Staging - Denver's Premier Home Staging Resource

This nearly 100 year old house had a remodel-investor flip and the Staging is the icing on the cake to really help create the vision for buyers. When houses have tight spaces and compact floor plans, it is important to help buyers see how they can position their furniture and what will fit in each room.

Greenwood Village Beauty - remodeled, Staged and listed for sale!

When is the Best Time to Sell Your House?

When is the Best Time to Sell Your House?

It’s a new year and blog sites and the internet are full of advice from Realtors and other professionals that serve that industry giving advice to prospective home sellers.

According to some, the best time to sell a house is in the Spring when the market picks up.  While others share that the best time is now when there is less competition as Buyers are out all year long.  They focus on activity and price peaks which are both worthy considerations.

 

However, I am taking a different tactic here – in my opinion,

the BEST time to Sell Your House is . . . .

 

When it’s STAGED and READY TO SHOW!!!

You can put a house at the peak months, during the winter, when it’s slower, when it’s swift, in an increasing market, in a declining market, and unless the house is ready for Buyers to see it, the goal of Selling in the shortest time will not be met!

 

Think about these 3 key points:

1. Staging is a Listing tool for Realtors.

When a Realtor includes Staging as a key to marketing the property and lets the client know they believe in presenting the house the best way to the public and Buyers, this resonates with the Seller who wants EVERY tool available to them to get a successful sale and maximize their equity. And Realtors that are reading this – when you include Staging as part of your Listing Package you will get more business.

 

2.  Staging is a Marketing tool for Realtors and the House.

When the house is on the market, Staging helps differentiate that property from many other houses that are not Staged and prepared for sale.  This means it gains an edge over the competition.  The Listing Agent will also stand out from the crowd of Realtors who don’t incorporate Staging – and because the house WILL sell faster and at the best price when it’s Staged, this agent will develop a great reputation for getting the job done and for presenting a great product to market.  A Staged house sells up to 5 times faster than the un-Staged competition.

 

3.  Staging is a Financial tool for Realtors and Sellers.

It’s a fact that Staging will help a house sell at the best price – statistics that have been tracked for years prove this over and over.  When the house sells at the best price versus being reduced in price, the Realtor makes more commission, and the Seller keeps more equity.  National Association of Realtors shared recently that the average price reduction is now 15% - that is a lot of equity to possibly risk losing versus investing in Staging a property.

 

So when is the best time to put your house on the market?  When it’s ready for the buying public to come through.  Don’t put your house on the market until it’s Staged and ready to show – that means in photos, virtual tours and in person!

For help getting your property or listing in the greater Denver region in show-ready condition contact Jennie Norris, 303-717-7918 or 888-93-STAGE.  www.SensationalHome.com.  Over 3,000 houses Staged since 2002.

Centennial Hands-on Staging - Sensational Home Staging

Check out the improvement from the before to the after. Seller implemented Staging recommendations and we followed up with a Phase 2 Hands-on Staging to bring in some updated furniture and décor in the LR, DR and FR. The end result is a house that is show ready and Sensationally staged for sale!

Arvada Remodeled House - Sensationally Staged for sale!

This cute house in Arvada is Staged and ready to sell! Totally remodeled inside the tasteful upgrades and colors used make it the perfect house for a buyer looking to just move in and enjoy!

Realtors - Is the Hot Market Burning Up Your Commission?

Realtors - Is the Hot Market Burning Up Your Commission?

 

by Jennie Norris, ASP Master, IAHSP-Premier, ASP-SRS, ASP-REO

Owner, Sensational Home Staging

Denver Region's Premier Home Staging Resource

It depends.

It depends on how you approach listing and selling houses and how much education you provide to your Sellers.

Fact is, the real estate market has improved all over the country. This is good news for homeowners that have been waiting out the recovery. It’s good news for markets where inventory remains low and demand high. With this good news comes mixed feelings for those working IN the industry.

As a professional Home Stager, this means the opportunities increase because more people will be selling their houses, and the challenge is that pricing will be more competitive for services. I can deal with that because there is plenty of business to go around. But a valid concern is that Sellers and Realtors might believe the house is going to sell anyway so why bother putting any effort into the listing? Why Stage it and invest money to present a house its best to market which may include painting, decluttering, landscaping, updating, and/or furnishing a house when the statistics say that the house will most likely sell anyway?


The answer is that a Staged house will always sell for MORE than the un-staged competition (apples to apples) in any market. In a hot market, a Staged house can get multiple offers, a higher than list price offer, and can be listed at a higher starting price because it does show better than the un-Staged competition. Statistically this is anywhere from 5 percent to as much as 20 percent more for the Seller. A Seller wants ALL the money possible from the sale. $5,000 MORE could be a trip somewhere, pay off bills, or added to savings. $15,000-$30,000 more is HUGE for your client. They don’t want to leave that on the table.  And since you are paid on the final sales price - a better price means you make more commission too!. Bottom line: Staging helps guarantee the house will sell at the very best price compared to the un-Staged comparable house. 

Using the Staging Calculator tool available on my website will help you show the exact ROI to your sellers when they invest up front in Staging.  Go to http://sensationalhome.com/statistics to use the tool.


For Realtors, a hot market means more people will jump into real estate, believing it to be an easy money endeavor. More competition means more agents will be looking for ways to get a Sellers’ business and some will use discounted commissions as a way to attract business. How will you compete with these discount agents? Will you reduce your commissions or will you find ways to add value?


Realtors that are eager to “just get houses sold” need to think about the impact a hot market has on their bank account. The seller is not just thinking about whether or not they should invest in Staging to make their house most appealing. They are looking at the commission they are paying to the listing and buyer agents. As the market gets hotter, they naturally want to decrease the payout to the agents involved in the sale. Some even believe they do not need a Realtor and will cut you off altogether and go FSBO.   Sellers are thinking to themselves, "The market is hot so why should we give up all that commission to a Realtor when we can do it ourselves?"  How do you counter that concern?  Can you provide services that will help them net even MORE from the sale of their house?  A Stager can.


Your commission IS at risk. The good news is Staging is a tool that helps you KEEP your commission and compete with discount brokers by bringing measureable VALUE to the table. Because Staging a house has been demonstrated to bring 5-20 percent MORE for a Seller with either a better starting price, multiple offers, and higher than list offers, you help the Seller increase their net profits by more than they are asking you to reduce your commission. Paying you as a full service Realtor that does not discount and includes Staging you are bringing them a tool that helps them get MORE for their property. Your 1 to 1 ½ percent that you do not discount to compete with discount agents brings your seller up to 5-20% more so you are helping them net much more than they are asking you to give up.


Your professional Home Stager is your key to keeping your commissions, not having to work harder – just work smarter. And because your listings will look better and sell faster, you will become the “go to” agent in the neighborhood which will increase your number of houses sold each year!


More means more for everyone. For the Seller. For the Realtors. For the service professionals that partner with both to ensure the best price for the sale in the shortest time. Staging is a vital marketing tool for the house – and it will become and even more important financial tool for both the Seller and the Listing Agent.


Contrary to what the public may believe, houses do not sell themselves. Poor marketing, little or no focus on selling the house, and/or little motivation to generate activity are strategies enlisted by discount agents. They have to work 2-3 times harder than a full-service Realtor in order to earn the same income so they have less time and attention to devote to a sale. In their head whether right or wrong they are not as focused on the sale because they are not making the same as a full-time focused agent. These are the listings that have a few or no photos, no marketing flyers, no real marketing focus other than toss it on the MLS and say a prayer that is sells.

Case Study:
I just Staged a house that had been on the market since August.  The Sellers first tried to use HelpUSell and got no results in a market where there is extremely low inventory.  The house was poorly marketed and it showed.  Then after wasting all that time on the market, they listed the house with a Realtor 60 days ago and still got no offers.  Finally the house was Staged in mid March and it went Under Contract with its very first offer in only 9 days!  Staging works - and these Sellers are a classic example of what not to do to sell a house.  Hire professionals and put the best foot forward with Staging to be SOLD not just sitting on the market.


When you have a way to help Sellers get the best price possible they should want to use it. When you know a tool like this exists you should want to share it with all your Sellers. Whether the Seller invests up front in the Staging or the Realtor helps cover the investment as part of their listing services, the fact is both parties will end up recouping more than the Staging investment with a house that is sold at a great price.


That truly is a win-win. A hot market does not mean you should get burned. Staging before listing is a red-hot winner for everyone involved in the sale!


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If you list and sell houses in the greater Denver region or live in the Denver area and want to sell your house give me a call. I have helped over 2,800 homeowners get the most for their house and partner with Realtors to help give them the edge they want in a competitive market. (303)717-7918 or 888-93-STAGE. http://www.sensationalhome.com

Lakewood - Green Mountain house - Staged and for sale now! Check out the transformation that took place in this property to get it Show Ready!

The sellers of this house implemented a detailed Staging Consultation report that included packing, purging, painting, and some updating. After they were ready our team came and set the scene room by room to get it Sensationally Staged and show ready! The end result is a house that is ready for buyers to mentally move in - and I expect to hear good news of a quick sale on this one!

Lakewood - Sensational Home Staging - Remodeling and Staging Project!

Check out the transformation of this house - from remodeling to Staging - Sensational Home Staging was part of the process from the start. We helped make recommendations for flooring, fixtures, paint colors, counters and backsplash. The end result is a nicely updated property - and the Staging is the icing on the cake that makes the house come to life! Expecting to hear good new about this sale - with a quick offer that puts the property under contract in record time!

Is Staging About Money or Creativity?

Is Staging About Money or Creativity?

by Jennie Norris, ASP Master, IAHSP-Premier, ASP-SRS, ASP-REO

Owner, Sensational Home Staging

Years ago when I first got started Staging, I ran into my old boss at a business event. We got caught up after 10 years of not seeing each other and in the course of our conversation I of course let him know I owned a Staging company. He told me he had hired a home stager when he sold his Mom's house. The market was hot. The house was a $6 Million property. It was going to sell quickly. But he paid $60,000 for the Staging (or roughly 1%) of the list price. All new items were brought in to use for the Staging. Back then I was (and still am)shocked at how much he paid for a service that should have been 1/10th of what he paid. I could easily have done the Staging - and done it well - for a fraction of what he paid, and I felt badly because he got ripped off.

As a Stager it's a fine line to walk between wanting to earn a good income in my business and being fair to the client. Some Stagers may disagree with me, but to charge someone $60,000 to Stage a house that was going to sell the first month with or without Staging is unethical. If the service they provided - their time and inventory truly added up to that much, then charge that amount. In this case, and in most cases where an exorbitant amount is charged to a seller, that is not what is done and a Seller overpays because they do not know better.

Staging is about Creativity.  It's harder to Stage using creativity than it is to just remove everything and bring in a controlled palette of furniture and decor. When a house is furnished, using creativity to come up with an appealing look for buyers is challenging. It's EASY to remove everything and bring in rental furniture, decor and accessories and create the look we want in a house. That is not creativity challenging but it can be physically demanding, and it is usually more costly to the Seller.

Our creative muscles get a workout when we have to use what a Seller has - and have to rearrange, repurpose, and reposition things in the house. Using the principles of Staging (not decorating) to Stage a room is what is needed. Consider the room - stand in the doorway and define a focal point. Define the purpose/use of the room. Feature the space not the stuff. Staging is the "framework" for the house and rooms in the house - not the focal point. Add points of interest with artwork, strategically placed decor and use of colors. Allow a buyer to take in the room as a whole - feature the floor plan, the setting, the views out the windows - that is what Buyers are buying. They are not buying $60,000 worth of decor and furniture.

My team and I just completed a Staging on a high-end property. We used the Seller's furniture, brought in some artwork and rugs for color, added a bit of decor but used 90% of what the Seller had. We were able to totally transform the "feel" of the house - giving it an updated look that will appeal to today's buyers. This was all accomplished for under $1,000. We took about 2.5 hours in the house to set the scene and were paid for a Staging consultation prior to the hands-on. This is .012% of the list price. 

We Staged another house that was in a competitive price point. The Sellers put in new carpeting and painted. I selected the carpeting for them, and advised on paint colors as part of my consultation. We brought in furniture for 3 areas of the house, as well as some artwork and decor. The Staging was about $1,300. When listed, the house was listed at a price towards the top of the price range, and sold at $12K above the Staged List Price - which was a wonderful success and got the sellers far more than they hoped for their house.

Staging is about the Money. Staging is in line with other services provided for selling houses - pest inspectors, home inspectors, appraisers (buying side), and so forth. It's the only service done in preparation of the house for sale that actually brings measurable value - and statistics prove this - between 5 and 20% more that the seller either keeps or makes on the sale of their house.

Staging is not a free service - it is not easy either. Staging takes a lot of vision, planning and ability to execute the plan successfully. It is also physically demanding and a good Stager makes it look easy as they whirl through a house making what seems like minor changes that turn out to make a major impact. We sometimes have to come up with a plan in properties we've never seen with an audience of homeowner, friends, and real estate professionals "watching." 

So Staging is about BOTH Creativity and Money - a seller should not overpay for the service and yet the public needs to recognize the VALUE Staging bring to the table to help them get the best price for their house.

What a Seller or Realtor pays for when they hire an expert Stager is their ability to see past what is in front of them - and envision a transformed room and house - and then translate that vision into reality. The proof is in the offer that comes and the smiles on our client's faces when they get the results they want.

The Staging Yenta - Making Matches for Buyers

The Staging Yenta

by Jennie Norris, ASP Master, IAHSP-Premier, SRS, REO

Owner, Sensational Home Staging

“Matchmaker Matchmaker, Make me a match. Find me a find. Catch me a catch. Matchmaker, Matchmaker, Look through your books, and make me a perfect match.”

Those well known lyrics from Fiddler on the Roof resonate in my head as I think about what we do in real estate and Staging. Take out the cultural-religious aspect of the word and look at it from the perspective of a role we play. . . We are Yentas. Matchmakers. We both do our jobs hoping to make a love match. And when we do our jobs right – it’s a beautiful thing!

When I went to Poland years ago with my family we traveled to many places and one tradition I learned in the countryside was how Polish families let others know if their sons or daughters were ready to be wed. The girl’s family would paint their door red, and the boy’s family would make their chimney very tall. Symbolism aside, it’s a great way to find a match because you know just by looking if the other person is going to be open to the possibility.

In real estate, isn’t that what we work to do as well? Realtors do their best to introduce their Buyers to the perfect house, looking through their “books” (the internet) to find the best match – one the Buyer will fall in love with and want to make their own. Stagers do their best to make that house the perfect match for the Buyer. Let’s face it.  A house that is not Staged is like forcing Hodel in Fiddler on the Roof to marry Lazar Wolf. When we bring the perfect match to the Buyer - when that magic happens and a Buyer says, “This is the one!” we clap our hands with joy because we know we have done our part to make the perfect match! And it’s a match that will hopefully last for years and bring that Buyer much happiness.

I am a Staging Yenta©. Are you?

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If you are selling and need to make the perfect match for your house so you get the best offer in the shortest amount of time call Jennie at 303-717-7918.  She knows just want to do to bring out the best in your house.  Sensational Home Staging - www.sensationalhome.com

Sensational Transformation - Before & After Pictures - Denver Staging

Before and After Transformation of a vacant 1912 rebuilt house in Denver.  Staging helps highlight the rooms and defines the space.  Prior to Staging the seller shared that Buyers could not tell what to do with the 2 rooms when your first entered the house.  Staging clearly defines them as a Living Rooom and a Dining Room - no more confusion!  The rest of the house - with beautiful features, upgrades and amenities - is highlighted with furniture and decor to provide necessary buyer appeal!  Staging WORKS!! 

Sensational Home Staging - Jennie Norris, ASP Master, IAHSP - 303-717-7918 (cell) 888-93-STAGE (toll-free)

15 Ways to NOT Sell Your House: Real Life Stories about Real Sellers that Really Did not Want to Sell

15 Ways to NOT Sell Your House: Real Life Stories about Real Sellers that Really Did not Want to Sell

by Jennie Norris, ASP Master, IAHSP – Owner, Sensational Home Staging

If your house is on the market and you do not want it to sell – here are some tips you should consider.

1. Keep all your personal stuff out in plain sight. Clutter makes buyers feel right at home and hides all the real selling features of your house. They will probably layer up their counters and floors with stuff so just let the Buyer see how the house will look when they live in it too.

REAL STORY: This was one of my clients known as Dr. Bill. He had papers strewn all over his floors, coming out of tubs, down hallways, all over the counters. It was incredible! This was a bedroom but you cannot tell by the photo.


2. With area rugs more is better! Hide the hardwood or tile floors throughout your house with area rugs – and do not worry if they do not match. Letting the buyers hop-scotch from one rug to the next is FUN!

REAL STORY: What is it with homeowners that put a million area rugs all over. If you do not want your wood floors, put in carpet! This particular seller had 38 rugs in her house – all sizes (I counted).

3. Make sure to keep oddities and strange thing out. It gives buyers something to talk about and remember your house by recalling that item. Forget all the selling features you want them to remember your collectible. Killed a moose in the wild with your son? Great – keep that up on the wall with the large eyeballs following Buyers through the house. Even better, hang the photos of your hunting expedition right under the moose head so they are sure to get the full story.

REAL STORY: This was a treasure that I found in a high-end house owned by a doctor. Proudly on display at the entrance of the house in a niche, they could not understand why buyers would not appreciate the Jack-a-phes-a-lope.

4. Do not put any of your personal artwork away. If you have ones that are nudes that’s even better. That will tell Buyers that you are free and easy and do not care about pretenses and are super comfortable with yourselves.

REAL STORY: This is a painting that hung in the formal dining room of a very high-end house. If you look closely enough you get too much of a view. The seller had listed the house and it had not sold (surprise!). The painting ended up leaving the dining room and a tasteful fruit bowl painting was put in its place.

5. Keep all your family photos out so that Buyers can really get to know who you are. Your young children that go to school down the street will be recognizable by anyone seeing your house in person and online and it is a great way for your kids to gain new adult friends!

REAL STORY: I had a client protest having to put away all her kid’s photos. She said, “They are so cute, I do not want to pack them up.” Too many family photos give buyers too much information about you, your family, your interests, your background. No one should be able to determine that much personal information about a seller.

6. Do not make your beds or clean up when Buyers are coming. They have seen dirt and unmade beds before and if this is how you live they can either like it or go to the next house.  And if your house is smelly on top of dirty, that is an added bonus!

REAL STORY: This was a client that was too busy to be bothered to make the bed. Anyone that is in the business has seen this – do they not know Buyers are coming through? Yes, I’d much rather look at your unmade, rumpled bed and clothes on the floor.

7. Do not paint any of your walls – the colors you like have to be appealing to everyone. Darker colors you painted will make your rooms feel small – which actually means, cozy, right? Darker colors are good for mood lighting – after all who wants to see all the features of a room?

REAL STORY: This client thought the purple walls were “fun” and the fact that she had accented the walls with bedding in all hues of purple made it better.

8. Wallpaper – who says you have to take it down?   You picked the pattern because you liked it so buyers should like it too. In fact, if you have put wall paper up that matches the curtains, and also matches your fabric in the room – all the better because then Buyers can REALLY appreciate the pattern and thought you put into selecting the design.

REAL STORY: These sellers could not get past the amount they had invested in the wall paper. Taking it down seemed like a crime! Notice how the striped curtains and striped chairs, area rug and wall paper all make the room spin? Where does my eye go? My eye goes “lets get out!”

9. Keep all your windows shut and blinds closed or nearly closed so that the house is nice and dark. It will take a moment for the Buyers’ eyes to adjust to the dim lighting in the house, but that will make them appreciate how private your house can be from the neighbors. They do not need to see the view from the windows – they saw it when they drove up to the house.

REAL STORY: Although the room itself is not bad from a Staging standpoint, having the blinds down, AND the curtains drawn over them is not a good selling point. Buyers immediately ask “what are you hiding?”

10. Make sure to leave out air filters, fans, water filters and water jugs – Buyers want to know if the house they are thinking of buying will make them sneeze, have water that tastes bad, or doesn’t heat and cool properly. Give them the clues up front so that they can make sure to bring their fans, heaters, filters and jugs when they move in! Extra bonus! When the buyer sees the large jug on the counter they will obviously think “Hey look at all the room!”

REAL STORY: These sellers used the jug water daily. When asked to move it for selling, they resisted saying, “If buyers cannot look past this then they can just get over it.” Then the agent, afraid of offending the seller said, “I actually think the blue of the water jug is a nice accent.” Please. If we do not tell them the truth we are not doing our job to help the house sell!

11. Do not bother cleaning up the yard or trimming your bushes and trees. They are just going to grow back so it is better to let Buyers see how they will look that way than trim them down. When they cannot see the house from the street it is more of a “surprise” when they get around the limbs and bushes and see the front door for the first time. When the trees and shrubs hide the windows of the house from the front it adds that special touch of privacy that every Buyer wants.

REAL STORY: This seller had not only the issue of “cannot sell it if you cannot see it” with the giant tree hiding his house, but the neighbors were kind enough to park all their extra vehicles all over the cul-de-sac so it looked like Auto-Row. I recommended he trim his tree and have a motivating conversation with the neighbors.

12. If you are updating your house make sure to pick styles and colors from years gone by – they are nostalgic and will help Buyers feel that connection the past. Brass fixtures really shine – and just scream 1980’s and who did not LOVE the 80’s?

13. Follow potential Buyers around your house during a showing. They do not need privacy and need to hear all the things you did over the years to personalize your house. Tell them all about your pets, your children, all the stories that will make sure to leave an impression.

14. Do not put any photos of your house online. Keep it a mystery so that the “big reveal” happens when the Buyers come in person!

15. Do not Stage your House and list your house with a Realtor® - Staging does not really matter and buyers can look past your stuff.  You can just watch a TV show and figure out what to do innately.  And Realtors - they do not do much anyway and you can just do it yourself. Marketing cannot be all that hard and the paperwork if you get an offer does not have any legal issues at all. It’s a cinch!! (please note I am being sarcastic – and value Realtors and what they do greatly!)

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For help in Staging your house so it DOES sell, please give me a call.  303-717-7918 or toll free 888-93-STAGE.  After Staging over 2,500 houses for sale since 2002, I have yet to meet a house or client I could not help.  You can find me on the web:  http://www.sensationalhome.com/

Home Staging Success - ASPs Set the Scene for the Buyer

This house in Indianapolis was transformed using what the Seller had - and the principles of ASP Staging. We packed, rearranged, repurposed and set the scene in every room of this house. The results speak for themselves! Enjoy!