Friday, June 29, 2012

2 Hours - Limited Budget - Cluttered House - What Would You Do?

Yesterday we had the opportunity to Stage a house in Denver - in SORE need of Staging. The Realtor called and wanted a consultation plan for Staging. In our conversation I discovered that the Seller was older, not physically able to do anything, and had no help. So Plan B emerged where we would do what we could with a hands-on Staging in the 2 hour time allotment we had for the consultation - to stick to the Budget.

Other challenges shared with me by the Realtor: The seller is from another country, does not speak English that well, and has a faith that requires daily rituals to icons and items.

Even though it is listed for sale, there were no interior shots of the house online. Strike 1: When there are no interior photos buyers KNOW it's a dog of a house and will PASS on an in-person visit.

Sight unseen we arrived at the house that was about 1200 square feet. The seller was a very nice woman and a little nervous to see us all pile out of the car. Not knowing what I was in for, I had another ASP Stager colleague, and my "Stage Crew" of 4 strong young men/boys to help with moving, packing, schlepping, etc.

I did a quick assessment of the house: Living Room crammed full of personal things, too many plants, and lots of religious things. Dining Room was not being properly used and had a console table full of junk. Kitchen had LARGE granite table in it that needed to be moved. "Family Room" was being used as a bedroom - racks of clothing, dressers, and other random furniture - no bed. 2 bookshelves blocked access to this room - and created a tiny passage way from the kitchen to the Family Room that you had to carefully navigate through. Bedrooms - dated bedding, beds slammed up against the walls. Basement - not worth Staging - mostly empty and could be used to store the boxes of things we would remove.

We had asked the seller to provide boxes -which thankfully she had in the garage so I set the Stage Crew on the task of taping up the boxes for us to use to remove things. Normally the Seller is NOT present while we Stage as it can be stressful so at one point we just had her relax on her front porch area while we zipped about the house.

We had 2 hours to transform the rooms we could - with the limitations of what the Seller was willing to have us put away. It is an art to negotiate with a Seller - let alone have the added challenge of a language and cultural barrier.

In the end, there was still more that needed to be done, but we worked hard and fast for 2 1/2 hours - moving heavy furniture, boxing, and thinning out areas that desperately needed help. At 2 hours we were ready to leave and then I decided I could not leave the bedrooms unattended. So, we rearranged the 2 rooms - one was simply pulling the bed off the wall and centering it in the room, and the other was totally rearranging a HEAVY dresser and hutch, bed, etc. Realtor kept saying, "That's what I thought needed to be done." In my head I was saying, "Well - what were you waiting for?" Oh yeah - ME!

The moral of the story: Sometimes when the budget is limited we do our best to help showcase the house. AND the Realtor needs the support of a Stager who can come in and make it happen when they have been met by resistance from their Seller.

The Realtor was happy with the results - and I found it amusing that he did not lift a finger to help us with any heavy moving or lifting. We were all sweating and dealing with moving things that were not necessarily clean. All the while being "observed" by the agent. He gets paid to sell. I get paid to Stage - and I am good at it. I considered yesterday a great workout!

We left the Seller and Realtor with a list of things "To-Do" to finish off the work we had started - and I believe they were more motivated to get it done because of the impact we had made in the time we were there.

Now there are at least interior photos that can be used to market the house!

Thursday, June 28, 2012

PUNCH UP THE VISUAL APPEAL - Color and Decor infusion to help make house SELLABLE!

Look at these photos to see how important it is to add COLOR and limited DECOR to help add visual appeal. Before the walls were bare - needed artwork to help add color and appeal. The Kitchen counters were bare - and needed some interesting decor to help punch up the appeal. See how pulling decor in to these rooms help make them more visually appealing - in photos and in person.

4711 Raven Run - Staged and Ready for SALE!

If you want to live in a new home community in Broomfield with a beautifully upgraded property you need to check out this listing! Listed by Monica Bennett, Keller Williams Realty - (303)748-0295.

Price: $310,000
Bedrooms: 3 Bathrooms: 3
Property type: Multi-Family Home
Size: 2,467 sqft
Lot: Ask agent
Price/sqft: $126/sqft
Year built: 2008
MLS/ID: 1103506
Zip: 80023
Provided by: Keller Williams Executives Realty, LLC
This info was not provided by this listing source.
Ask an agent for more details about this home.

Listing agent: MONICA B BENNETT
Broker: Keller Williams

Wednesday, June 27, 2012

Before-After Staging - Highlands Ranch, CO

Here is the latest Staging project - Sensational Home Staging - using homeowners things and our added artwork and decor to help add pizzazz and color.  Hoping sellers get the fast sale they want!

Tuesday, June 19, 2012

Wonderful Staging of Occupied House - Before & After Transformation

Check out this beautiful house transformed with Staging!  This is a great example of how Staging is NOT decorating - and minimizing the items left out when the house is for sale will help buyers appreciate the space, floor plan and square footage.