Tuesday, May 31, 2011

Before and AFTERS - Sensationally Staged!

This is the latest transformation by Jennie Norris of Sensational Home Staging!  Using what the Seller had, adding a few updated items helps this townhouse show better for Buyers in photos, virtual tours and in person!  For help preparing your house or listing for sale, contact Jennie at 303-717-7918.\

Lovely Lonetree Townhouse!

9495 Southern Hills Circle, Lone Tree, CO 80124

This townhouse is located in a well-maintained community in Lonetree. It is conveniently located near shops and parks, with easy access to C470 and Hwy 25.  The house features vaulted ceilings in the Living Room, hardwood floors, formal dining, kitchen with counter bar area, eat-in nook, lots of storage!  Upstairs 2 bedrooms and 2 baths, and downstairs has large Family room and another bedroom and full bath. 
Listed by:
Mary Davis and Tom Spall

RE/MAX Leaders
303-790-7475 Direct Office
303-548-9137 Cell

Wednesday, May 18, 2011

Home Staging – Miss the Mark and Miss the Market - by Jennie Norris, ASP Master, IAHSP, Owner of Sensational Home Staging

Home Staging – Miss the Mark and Miss the Market
by Jennie Norris, ASP Master, IAHSP, Owner of Sensational Home Staging
There is a trend I see emerging in some Staging businesses where the Staging is so extreme, so unique, so well, trendy, that it misses the mark, and more importantly misses the market. In other words, the Staging may “look really cool” but does it actually appeal to the target Buyer?

With Home Staging we have to ask ourselves, “Who is the potential Buyer for this house?” “Who am I creating this look for and is that audience going to like what I have planned for this Staging?”

Dare I say, we need to ask, “Are we more focused on the Staging or the fact that the house is Staged?”

The truth is, lately I see some that call themselves “Stagers” use some truly amazing inventory – stuff that would make any reader of a design magazine drool. But again, is the inventory and Staging of mass audience appeal or is it taking Staging down to a tiny market niche? The photos I see of some work really make me say, “Huh?” because the Staging is not broadly appealing.

Don’t get me wrong - Is it stylish? Yes. Is it fun? Yes. Is it too unique? Yes. Does it appeal to the broad base of buyers – NO. That is the telling question – and the key is that Staging is NOT Decorating or Design. Both industries serve a purpose but only one serves the goal of Selling a house and appealing to mass audience online and in person. STAGING.

What is the goal of Staging? To SELL the house. A “Home Stager” that is focused on the STUFF is not focused on the goal. I am all for creating a really great look in a house, but when the focus is on the stuff, prices charged are often too high, and the look truly does not appeal to the broad audience.

More importantly, in a market like we are in today, we cannot afford to alienate any facet of the audience of potential buyers by using furnishings that are too “out there.” Instead of selling the house, what is being sold is the “design style” of the person that installed all that “really cool stuff” in the house.

Most (and that is 99%) of Buyers cannot relate to a red piano or extremely modern art as things they would like to own. Those items have a place of use for Staging – in a very miniscule number of properties. So unless you are Staging strictly Soho lofts In NY for eclectic artisans, this type of Staging is not doing the job of appealing to the broad buyer base.

Keep our eyes on the GOAL – Sell the house, sell the house, sell the house. Can we afford to Stage for that one Buyer that likes our design aesthetic, or are we Staging for ALL Buyers so they all want to buy the house? I know it only takes one – but do you want a needle in a haystack or the whole haystack? And when time is not on the Seller’s side, it’s up to us as the professionally trained Stagers to make SURE that the house appeals to the broadest demographic.

Saturday, May 14, 2011

Charming Rancher in Arvada

Check out this new listing in Arvada - great starter home or home for someone downsizing that wants a nice one-story layout in a charming neighborhood. Hardwood floors, new refrigerator, updated amenitites - ready for you to move in!

Friday, May 13, 2011

Realtors - Don't Tarnish Your Hard Earned Reputation

Realtors - Don’t Tarnish Your Hard Earned Reputation
by Jennie Norris, ASP Master, IAHSP
Owner & Principal Stager, Sensational Home Staging

There are many articles expressing the need to Stage from a financial standpoint and buyer standpoint, but I have not read any that address this service from a REPUTATION standpoint.

Realtors need to know that Staging listings will help THEM gain market share and keep a great reputation as a successful agent.
It positions you as the Agent that gets the job done. You are the “hero in the hood” and all the neighbors that are watching take notice when the sale goes PENDING.

When Staging is not included – there is a lot at RISK.
Think about it. When a house or product is listed for sale and is NOT presented well and Staged – the house languishes on the market.

This means it will have to have a price reduction in order to respond to the market and buyers. This makes the Seller unhappy.

As the listing agent, you promote YOU as the marketer and expert to get the house SOLD.
You have your signage out front and in the house. You are promoting this property online, and hopefully marketing it using various methods to gain exposure.

When the house does not sell – and sits and sits – this makes YOU as the agent look like you can’t get the job done. Your reputation suffers as a result. This makes you unhappy. It makes your broker unhappy.

Maybe you even lose the listing that you have worked hard to win, hard to market and hard to sell. BUT – the house was not Staged and therefore did not appeal to the broadest audience.

When the house does not sell, your reputation is TARNISHED.
Damage is done. People in the neighborhood that are looking to list their house will not consider you because you were not successful.

It is a high price to pay. And NOT Staging costs you.


Do you really want to be known in the neighborhood as the Realtor who could not get the job done? Do you really want to have people going through a house that presents poorly with your name all over it?

Staging Recommendations and Resistance
Now I know that sometimes you do recommend Staging and tips to Sellers and they resist. I also know that sometimes you don’t want to tell the Seller the truth about their house because you don’t want to hurt their feelings and risk losing the listing. And I know sometimes the Seller has some pretty odd things in their house that you just have no idea how to eliminate.

It takes skill and patience – and that is where working with a professional Stager can really help.

When you Seller says to you, “I don’t want to spend the money on Staging,” AGREE with them. Tell them you don’t want them to spend it either. Tell them you want them to INVEST their money – in STAGING – because Staging their house will help them get the highest return on their sale.

They either INVEST in time and dollars to Stage up front, or they will lose far more on the back-end with price reductions.

Then work with your ASP Stager – who has statistics and information to help you demonstrate to your Seller that they cannot afford NOT to Stage.

Don’t risk tarnishing your reputation because or resistance or fear. Get an advocate to help you – partner with a Stager who is ready to use their skills and knowledge to get your clients on board.

Make it standard protocol that all your listings are Staged.
Many Realtors I work with will not take a listing if the Seller does not agree to Stage it first. WHY? When the house is Staged it makes your job much easier to market a product that looks great for all buyers. It reduces the time on the market and helps the Seller get the best price possible based on the market.

IF a price reduction has to happen, it is not because you have not used every tool possible to attract a Buyer . . . it is just the market. And when the house does sell, it will still sell at a better price and faster than the marketed un-Staged competition. These are FACTS that have been proven time and again and there is data and statistics available to back the statement up.

And the best part is . . . when you do include Staging, everyone WINS!
Your Seller is happy because they get their house sold in the best time frame and at the best price possible based on the market. You are happy because you are successful, and you’ll earn more commission! And the Buyer is happy because they were able to mentally move in to the Staged house.

Don’t risk your valuable REPUTATION . . . use Staging for your clients. Staging is not just for them – it’s also for you.
Check out this great Staging project - ASP Staging is the best! Using what a homeowner had every room is transformed using Staging princples learned in the ASP Staging Course. Great job - so proud of our ASP Family!

For help in getting your property or listing Staged to sell contact me - Jennie Norris, Accredited Staging Professional Master, to help you. I will give you an honest assessment of what it will take to get your house Staged to sell. I will not oversell you on things, I will not criticize, and I will work with your budget and timeframe to make it happen successfully.

Jennie Norris, ASPM, IAHSP
Principal Stager and Owner, Sensational Home Staging

Saturday, May 7, 2011

Sensational Home Staging - Before & Afters of our latest Staged property!

This house needed some warmth and pizzazz to help it show its best in photos and in person. This client had some budget constraints - and yet we were able to come up with a Staging plan that not only fit their budget, it is all that is needed to showcase this house properly. For information on how we can help you with your house or listing to get it Staged to sell, contact me at (303)717-7918 or SensationalHomeStaging@q.com.

Thursday, May 5, 2011

Staged - Before & After in Denver - Coming on the Market soon!

Check out the Before and Afters of this transformation - using what the Seller had, removing, rearranging and repurposing! Sensationally Staged!

Staged and Ready for Sale in Brighton, CO!

12191 North Holly Way, Brighton. Listed by Clinton Porter, Remax
Colorado Vistas Team 720-876-8544