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Thursday, February 14, 2013

The Staging Yenta - Making Matches for Buyers

The Staging Yenta
by Jennie Norris, ASP Master, IAHSP-Premier, SRS, REO
Owner, Sensational Home Staging




“Matchmaker Matchmaker, Make me a match. Find me a find. Catch me a catch. Matchmaker, Matchmaker, Look through your books, and make me a perfect match.”

Those well known lyrics from Fiddler on the Roof resonate in my head as I think about what we do in real estate and Staging. Take out the cultural-religious aspect of the word and look at it from the perspective of a role we play. . . We are Yentas. Matchmakers. We both do our jobs hoping to make a love match. And when we do our jobs right – it’s a beautiful thing!

When I went to Poland years ago with my family we traveled to many places and one tradition I learned in the countryside was how Polish families let others know if their sons or daughters were ready to be wed. The girl’s family would paint their door red, and the boy’s family would make their chimney very tall. Symbolism aside, it’s a great way to find a match because you know just by looking if the other person is going to be open to the possibility.

In real estate, isn’t that what we work to do as well? Realtors do their best to introduce their Buyers to the perfect house, looking through their “books” (the internet) to find the best match – one the Buyer will fall in love with and want to make their own. Stagers do their best to make that house the perfect match for the Buyer. Let’s face it.  A house that is not Staged is like forcing Hodel in Fiddler on the Roof to marry Lazar Wolf. When we bring the perfect match to the Buyer - when that magic happens and a Buyer says, “This is the one!” we clap our hands with joy because we know we have done our part to make the perfect match! And it’s a match that will hopefully last for years and bring that Buyer much happiness.

I am a Staging Yenta©. Are you?

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If you are selling and need to make the perfect match for your house so you get the best offer in the shortest amount of time call Jennie at 303-717-7918.  She knows just want to do to bring out the best in your house.  Sensational Home Staging - www.sensationalhome.com