Recent Staging Project - Parker Colorado Beauty - Bef & Aft pics show the difference Staging makes!

Click the link to see before and after photos of a recent Staging project we completed for a vacant upscale property in Parker, Colorado.  The house has been on the market a while - and a new listing agent took over the listing and brought us in to Stage.  Before Staging Buyer complaints were that it was too dark and odd space upstairs in the loft area.  Now using light furniture and decor and Staging rooms to give a purpose, Buyers will have a much easier time picturing this as their home.

Sonado Place Staging Bef & Aft

High-end Urban Condo - Denver - Bef & Aft Staging to help showcase the property for Buyers

This property was listed for sale for nearly a year prior to Staging. Because of the custom design work that was carried out prior to listing the property has been challenging for buyers to appreciate. The goal of the Staging was to tone down the glitz inside and help "normalize" the interior with furniture and décor that adds color and visual appeal while not being over the top. With an price tag of $1.6M this condo is located in the heart of Denver with amazing city and mountain views.

Golden Vacant now Staged for Sale! Sensational Home Staging Crew does it again!

Vacant house in Golden - now Sensationally staged for sale by the Sensational Home Staging crew! Should attract buyers now that the key rooms are Staged to show size, purpose, and create visual appeal.

Lakewood - Green Mountain house - Staged and for sale now! Check out the transformation that took place in this property to get it Show Ready!

The sellers of this house implemented a detailed Staging Consultation report that included packing, purging, painting, and some updating. After they were ready our team came and set the scene room by room to get it Sensationally Staged and show ready! The end result is a house that is ready for buyers to mentally move in - and I expect to hear good news of a quick sale on this one!

1854 152nd Place - Broomfield - Staged and ready for Sale! Listed by Brent Ryarson - HomeSmiths Team - KW DTC

Before & After Hands-on Staging Transformation

Check out the before/after photos for this Staging project.  Each room looks MUCH better with the personal things removed, furniture rearranged and appealing visuals created.  Next - seller has to PAINT the walls in all the rooms to brighten, neutralize for buyers, and update the look of the house.  Other updating could take place depending on the seller's budget and timeframe for listing the house for sale.

Anything they can do UP FRONT to invest in the Staging process will come back in a better offer and faster sale!

Sensationally Staged - Englewood Condo - Inverness Area

Check out one of our latest Sensational Home Staging projects - listed for sale and under contract in only 4 days!  The seller wanted to price her condo aggressively - and needed it to look a certain way - so we obliged and got the job done quickly and professionally.  The results speak for themselves - and the price per square foot is one of the highest in the area! 

As I always say - and teach - do what it takes to SELL THE PROPERTY - Staging does not have to be overdone - it just needs to be done so that the buyer can appreciate the features of the house they are buying!

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For help getting your property or listing in the Denver area Staged and SOLD - contact Jennie Norris, ASP Master, IAHSP-Premier, ASP-REO, ASP-SRS.  Jennie is the most experienced Stager in the area - and has the experience, credentials and expertise to know what to do to properly Stage your house or listing.  Call her at 303-717-7918 or 888-93-STAGE.  "Why Trust Your House or Listing to Anyone Else?"

Highlands Ranch - Sensational Home Staging success!

Staging helps this house that was stuffed with things - sellers had definitely outgrown the house - to show its best for buyers.  In this situation, the Sellers opted to move out - leaving the house vacant - and then The Sensational Home Staging TEAM stepped in and got the house Staged for sale. 

Ken Caryl Beauty - Sensationally Staged and for sale now!

Check out the latest listing from Kellie Morrissey, Keller Williams Realty Success in Littleton CO - this beautiful 5 bed/5 bath, approx 6400 square ft. custom Tudor home in the Ken Caryl Valley North Ranch is for sale now!  Listed at $750,000.  Call Kellie at 303-877-2813 for information and to schedule a showing. 

Top 5 Reasons to Stage in a HOT Market

As the real estate markets heat up and days on market shorten, one school of thought is that Staging is not needed as a tool to attract a buyer because, hey, the house will sell anyway – eventually. That is misdirected thinking because Staging is a key tool in BOTH a hot and soft market!  In a slow market Staging helps the house sell faster.  In a Hot Market - it will sell even faster - and possible for even more than list!


In many markets all over the U.S., sellers are experiencing swift sales as a result of depleted inventory. Prices are not back what they were prior to the market collapse so using Staging as a tool to get the BEST price for your house is necessary.


1. Staged houses engage the Senses. A Staged house looks, smells, and feels better than an un-staged product. No matter the market, that means it will sell faster – which means it gets the best price while the competition sits and is USED to sell the Staged houses. You don’t want to be in the “used” category.

2. Don’t Sell Yourselves Short. Staged houses will sell 2-5 times faster than the un-staged competition. As a market heats up – this may translate into selling the day or week it’s listed – which also means bidding wars. The Staged house will sell for EVEN MORE than list – which is exciting.

 
3. Don’t leave $$$ on the table. When a seller falsely believes they don’t need to Stage – or a Realtor does not advise the seller to invest time and dollars to make sure their house is Show Ready, they are leaving equity and profit on the table. You have to remember, people sell their houses for the MOST money possible – not just some money. If they can get another $5,000 to $50,000 out of the sale – they will want that.


4. Be the Market Leader. As the market improves, more houses will come up for sale which increases the competition. You want to lead the pack in the price and presentation categories, not be a follower – watching as the houses around you sell while you sit.


5. Staging is the KEY Marketing Tool. Don’t forget that Staging is the KEY Marketing tool that helps your photos, virtual tours, and in-person showings stand out from your competition. Without it – the 90% of buyers that preview houses online will not get excited about your property.


Staging is easy, it is a low-investment to get your house sold (versus a price reduction) and is necessary to ensure you benefit from the sale of your house – to get the MOST possible in the shortest time. Work with a Realtor that understands Staging is part of the process – and not an option – so they are using every marketing tool available to attract a buyer audience and get your house SOLD!

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If you live in the greater Denver area and are in need of professional Home Staging services for sale or for living, just call Jennie Norris, Sensational Home Staging. With over 10 years of experience and 2,700+ houses Staged - she has yet to meet a house she could not help! 888-93-STAGE or 303-717-7918. Go to http://www.SensationalHome.com to learn more about Sensational Home Staging.

4711 Raven Run - Staged and Ready for SALE!

If you want to live in a new home community in Broomfield with a beautifully upgraded property you need to check out this listing! Listed by Monica Bennett, Keller Williams Realty - (303)748-0295.

Price: $310,000
Bedrooms: 3 Bathrooms: 3
Property type: Multi-Family Home
Size: 2,467 sqft
Lot: Ask agent
Price/sqft: $126/sqft
Year built: 2008
MLS/ID: 1103506
Zip: 80023
Provided by: Keller Williams Executives Realty, LLC
This info was not provided by this listing source.
Ask an agent for more details about this home.

Listing agent: MONICA B BENNETT
Broker: Keller Williams

Before-After Staging - Highlands Ranch, CO

Here is the latest Staging project - Sensational Home Staging - using homeowners things and our added artwork and decor to help add pizzazz and color.  Hoping sellers get the fast sale they want!

76 S. Washington - FOR SALE NOW!

Check out this totally remodeled Victorian - near Wash Park and Pearl Street in Denver.  Listed by Darcy Bertles, KW Realty Success - 303-518-5775.

Sensationally Staged for Sale - 1752 S. Ogden Street, Denver

Check out this totally remodeled and rebuilt interior 1912 house that is for sale now in Denver.  Desirable part of town - near Wash Park and easy access to freeway!  Listed for sale by The Murphy Team, Pat & Brett Murphy - ReMax Alliance  303-947-4569 or brettpatmurphy@gmail.com .



For help getting your house or listing Staged for Sale and looking Sensational - contact Jennie Norris, Sensational Home Staging (303)717-7918 or 888-93-STAGE.   www.SensationalHome.com

Sensational Transformation - Before & After Pictures - Denver Staging

Before and After Transformation of a vacant 1912 rebuilt house in Denver.  Staging helps highlight the rooms and defines the space.  Prior to Staging the seller shared that Buyers could not tell what to do with the 2 rooms when your first entered the house.  Staging clearly defines them as a Living Rooom and a Dining Room - no more confusion!  The rest of the house - with beautiful features, upgrades and amenities - is highlighted with furniture and decor to provide necessary buyer appeal!  Staging WORKS!! 

Sensational Home Staging - Jennie Norris, ASP Master, IAHSP - 303-717-7918 (cell) 888-93-STAGE (toll-free)

Staging transformation - Brighton, CO

Check out this Staging transformation - using what the Seller's had, encouraging them to paint some areas, and a small budget for some accessories - they worked with the plan of action and got their house Staged.  Ideally it would have been great to replace carpeting and update fixtures, but what they were able to do with the timeframe and budget they had makes a big difference in how this house will present to buyers.

Lovely Littleton Home ready for move-in!

The 5 Senses of Staging a House - A Sensible and Sensational Idea

The 5 Senses of Staging a House – a Sensible and Sensational Idea!

By Jennie Norris, APS Master®, Owner, Sensational Home Staging

I read something recently that caught my attention as it talked about how our 5 senses – SIGHT, SMELL, TOUCH, HEARING, TASTE – engage as we look at houses, or rather how they don’t engage if the seller has not deliberately put things out to make that happen or has not bothered to prepare their house for sale.


I thought about this – and as a professional Home Stager – I realized this is what I do every time I work with a Seller and on a house to Stage it for sale. But there is an imbalance with some Staging out there – where the focus is really on ONE sense – SIGHT and the others are sort of forgotten.   Let’s take a look at what a complete sensory Staging would be like. . .

Before we take a look at what happens with Staging, let’s consider the flip side - when a Seller does NOT prepare their house for sale and what a Buyer might experience within their 5 senses.


SIGHT: Cluttered and dirty houses are a turnoff to Buyers. If the house is not picked up it says, “I don’t care about my house.” If a Buyer sees too many personal things, they feel like they are invading someone’s space and they are uncomfortable and will leave. If they see all the Seller’s things it not only distracts them from just being able to take in each room as a whole, it also could turn them away if the items are too personal, tacky, or just plain odd.


SMELL: Do I really have to mention that ANY unpleasant odor, aroma, or smell in a house is not a good thing for Selling? If a Seller is unsure whether their house has a smell that is unpleasant, tell them to ASK any number of people that do not live there. The most common culprits are cooking odors, pet odors, cigarette smoke odors, and mildew smells but it could even be too much fragrance or plug-ins that cloister the senses. However, most people are afraid to tell them the truth, and that is where the Home Stager can help.


TOUCH: This can go a couple of ways, but let’s first start with the touch that ends up with sticky residue on your hands – that is a house that needs cleaning! Buyers are going to open doors, cupboards, and touch things as they go through the house. Buyers will also consider the furniture in the house, and if touching it gets a reaction like “EWW” – that is not a good thing. Threadbare, torn or tattered is not a good look for any Seller hoping to attract a Buyer and give them the belief that, “Hey I took great care of this house – just look at how well I cared for my furniture!”


HEARING: We cannot always control the noise outside of our houses – traffic, dogs, construction, but we can control the noise inside. A faucet that sounds like a Mack truck engine when you turn it one says, “There is something gravely wrong with the plumbing in this house.” Squeaky hinges, doors that drag on the floor, and in general any noise that advertises the age of the house is not a good thing for Selling.


TASTE: This one really does not pertain to pre-Selling so we’ll just skip this one for now and go right into the recommendations for when the house is Staged.


It’s easy to incorporate all 5 Senses in a positive way when Staging and Selling a House. This can be done with Occupied or Vacant houses for sale and is a key process that ensures a Buyer has a complete experience in the house. . .


SIGHT: Make sure the house is light and bright. Open up windows where there is a view to show off, and minimize any unattractive views with blinds or strategically placed objects. Make sure the house is very CLEAN and also DEPERSONALIZED as far as collections, personal items (bills, medicine), photos, and anything that could be a potential distraction for a Buyer. Any brightly painted walls should be painted a warm neutral color. Walls that are too dark actually make the room feel smaller as it closes the room in . . . And when a Seller does not paint, they are eliminating a large portion of the Buyer pool who don’t like that color, it does not go with their stuff, and they don’t to have to paint when they move in! They’ll just go buy something else that is ready for them and does go with their things, a.k.a. NEUTRAL.


However, we need and want COLOR and NATURE for visual appeal in Staging. Accent décor and greenery, artwork that draws a person closer, and other fun whimsical displays are good for Staging and Selling.


Do not make your house so stark and plain that all the pizzazz is gone. This is taking the “de-cluttering” too far – and now your house is cleared out but it’s Boring.

TIP: Your Home Stager will know what to do in each room to make it visually stimulating and appealing to draw the buyer in and want to see more! They can use your things or enhance what you have with décor, but the plan should be to keep or add pizzazz but allow the Buyer to take each room in its entirety and not be distracted by décor or too much. There is a fine balance your Home Stager can help you achieve.

SMELL: We want houses on the market to smell good – fresh and inviting. For showing houses Realtors often use the baked cookies or bread trick or the cinnamon simmering on the stove trick . . . but Buyers can detect if there are other underlying aromas. This is where a house must be CLEAN – and there is no concession here – we don’t want smells –urine, dirty clothes, smoke smell, cooking odors, mold or mildew smells in the house. Once the smells are eliminated, the house should smell fresh and clean – and be kept that way while the house is on the market. There are products that eliminate odors for good as long as they are not reintroduced.

When others may be afraid to tell the truth about odors in a house that is coming on the market, a professional Home Stager owes it to the Seller to tell them the truth. Those that are trained understand how to couch their message in kindness so they don’t offend – and yet if we don’t tell the truth and the house does not sell because of this issue, we did not do our job.


TIP: Ask your Home Stager what they recommend as a permanent solution for odors. There are inexpensive yet effective products that are odor eliminators, as well as machines that can be used.



TOUCH: The house should look “plush” and inviting. There should be soft surfaces along with the hard – and this relates to the furniture. A bed can havea comforter, but why not add some accent pillows and a throw as well to create layers of softness? If a Seller has a collection of Adirondack furniture throughout the house, they need to possibly minimize the collection, and for sure bring in accent pillows or cushions, and silk trees or plants to help soften all that wood. Not that a Buyer is going to sit in a Seller’s couch, but we want them to feel like each room is inviting them in to experience more. By the same token if the Seller has a bunch of overstuffed couches, bean bags, or large floor pillows, we want to bring in some structured furniture to help add strength and solidness to the room, otherwise we feel like we are sinking. Throughout the house there should be a balance of hard and soft, plush and streamlined.

TIP: An experienced Home Stager will know what to do in each room, how to make the most of what a Seller already has, and bring in any needed décor to complete the look.


HEARING: Showing houses agents will often play music – and I think that is a good thing to create an atmosphere that is pleasant and inviting. There are other audible enhancements that are appealing to buyers as well. A water feature is enticing and relaxing – consider putting one in the Master bath or a larger one in the courtyard or back patio. Sellers need to fix all the squeaks and groans in the house they can before it comes on the market. You cannot “Stage away” traffic or construction noise, but you can minimize it by having another sound override it. This helps a buyer to know, “Even though there is some exterior noise, I could still live here if I had this water feature.” Help them to know how to override what may be a potential detraction to buying the house.

TIP: Your Home Stager can provide a creative solution or idea to help override a potentially negative sound. They cannot “Stage away” the issues, but they can help come up with a plan that will minimize or eliminate the issue.

TASTE: Of the 5 senses this one is probably the least utilized when Staging as most of the time we are not using real food as props that are supposed to be eaten. However, when Showing a house, it’s fun to have cookies or fruit and refreshing drinks for Buyers. Stagers can use faux prop food for a look – such as parfaits or small cakes, faux fruit or even faux champagne in glasses, but these are props. Some Stagers can use real fruit as a prop – but with most it’s not to be eaten. To get this 5th sense involved with Buyers the Seller or Realtor will have to provide the delicious snack that gets that last sense engaged, or a team partner Stager can bring cookies and lemonade for the open house – and get that last sense checked off!


Let’s face it – the market is competitive and to get the Sale you want within the timeframe you need, you owe it to yourself and your house to engage all 5 senses for the Buyer.


The Results? A SENSATIONAL Sale . . . When Buyers make a 5 senses connection to a house it is more likely to become their HOME and the Seller will achieve their goals as well of selling versus sitting on the market.