It's All About the Buyer, the Buyer, NOT the Seller - Some fun with the tune "It's All About That Bass"

When getting a house SOLD it really is all about the BUYER for that house.  That is why Staging is so important.  In homage to Meghan Trainor I have revised the wording of her smash hit, "It's All About that Bass" for your enjoyment for those in the Staging and Real Estate worlds.

 

IT’S ALL ABOUT THE BUYER

(sung to “It’s All About That Bass” by Meghan Trainor)

 

It’s all about the Buyer, yes the buyer not the seller

It’s all about the Buyer, yes the buyer not the seller

It’s all about the Buyer, yes the buyer not the seller

It’s all about the buyer, buyer buyer

 

Yeah it’s pretty clear

This house just won’t do

And many sellers out there

Just don’t have a clue

 

But I got that Staging wow

That all the Buyers want

Put the right stuff in all the right places

 

We see the online sites

With photos that are slop

That’s not helping sell

Come on now make it stop

 

A house has beauty beauty

Let’s show it off

By Staging for the buyer

From the bottom to the top

 

Yeah my Staging Mama taught me all the whats, whys, whos and hows

To bring out the best features of a house to sell right now

Yeah we won’t be no designer decorator copy cats

Because to get a house sold Home Staging is where it’s at!

 

It’s all about the Buyer, yes the buyer not the seller

It’s all about the Buyer, yes the buyer not the seller

It’s all about the Buyer, yes the buyer not the seller

It’s all about the buyer, yes the buyer.

 

We’re bringing beauty back

Go ahead and tell the disbelievers that

No we’re not playin’ cuz a facts a fact

Staging  helps a house sell better from the bottom to the top

 

Yeah my Staging Mama she taught me all the whats, whys, whos and hows

To bring out the best features of a house to sell right now

Yeah we won’t be no designer decorator copy cats

Because to get a house sold Home Staging is where it’s at!

 

Yeah It’s all about the Staging yes the Staging for the buyer

Yeah It’s all about the Staging yes the Staging for the buyer

Yeah It’s all about the Staging yes the Staging for the buyer

It’s all about the Staging, yes the Staging!

 

(C)Copyright Jennie Norris, 2015

Home Staging – Miss the Mark and Miss the Market - by Jennie Norris, ASP Master, IAHSP, Owner of Sensational Home Staging

Home Staging – Miss the Mark and Miss the Market

by Jennie Norris, ASP Master, IAHSP, Owner of Sensational Home Staging

There is a trend I see emerging in some Staging businesses where the Staging is so extreme, so unique, so well, trendy, that it misses the mark, and more importantly misses the market. In other words, the Staging may “look really cool” but does it actually appeal to the target Buyer?


With Home Staging we have to ask ourselves, “Who is the potential Buyer for this house?” “Who am I creating this look for and is that audience going to like what I have planned for this Staging?”


Dare I say, we need to ask, “Are we more focused on the Staging or the fact that the house is Staged?”

The truth is, lately I see some that call themselves “Stagers” use some truly amazing inventory – stuff that would make any reader of a design magazine drool. But again, is the inventory and Staging of mass audience appeal or is it taking Staging down to a tiny market niche? The photos I see of some work really make me say, “Huh?” because the Staging is not broadly appealing.


Don’t get me wrong - Is it stylish? Yes. Is it fun? Yes. Is it too unique? Yes. Does it appeal to the broad base of buyers – NO. That is the telling question – and the key is that Staging is NOT Decorating or Design. Both industries serve a purpose but only one serves the goal of Selling a house and appealing to mass audience online and in person. STAGING.


What is the goal of Staging? To SELL the house. A “Home Stager” that is focused on the STUFF is not focused on the goal. I am all for creating a really great look in a house, but when the focus is on the stuff, prices charged are often too high, and the look truly does not appeal to the broad audience.


More importantly, in a market like we are in today, we cannot afford to alienate any facet of the audience of potential buyers by using furnishings that are too “out there.” Instead of selling the house, what is being sold is the “design style” of the person that installed all that “really cool stuff” in the house.


Most (and that is 99%) of Buyers cannot relate to a red piano or extremely modern art as things they would like to own. Those items have a place of use for Staging – in a very miniscule number of properties. So unless you are Staging strictly Soho lofts In NY for eclectic artisans, this type of Staging is not doing the job of appealing to the broad buyer base.


Keep our eyes on the GOAL – Sell the house, sell the house, sell the house. Can we afford to Stage for that one Buyer that likes our design aesthetic, or are we Staging for ALL Buyers so they all want to buy the house? I know it only takes one – but do you want a needle in a haystack or the whole haystack? And when time is not on the Seller’s side, it’s up to us as the professionally trained Stagers to make SURE that the house appeals to the broadest demographic.