Are You in Control of Your Business & Clients?
By Jennie Norris, ASPM®, IAHSP-Premier®, ASP-SRS®, ASP-REO®, Owner, Sensational Home Staging
Someone once wisely taught me that we are in a people business and since we deal with people we cannot control what they do, think, or say. Thanks, Barb Schwarz, for that valuable life and business lesson I learned back in 2002. That principle has served me well over the years as I have grown a Home Staging business serving sellers, Realtors, builders and investors. Even though we cannot control other people we can control our process, practices, and how we educate our clients, ultimately remaining in professional control of our business.
Have you ever had a seller of a vacant house tell you they don’t like your Staging or the items you used to prepare their house for sale? I call this client “The Controller.” Have you ever had a seller of an occupied house tell you they are not going to do what you recommend? This client is “The Resistor.” Any Stager that has been in business has definitely encountered both of these types of sellers. They don’t like change. They also are not thinking about the selling process in the right framework. A house has to appeal to the BUYER – not the seller.
Engaging with people is always a learning experience. When things don’t go as planned the key is not to beat ourselves up over what went “wrong.” Instead, praise yourself for what went well, identify what did not go so well, and then make a change in a business practice, policy or dialogue with future clients so that we get the results we want and have a smooth process.
For help getting your house Staged to sell in the greater Denver region, call Sensational Home Staging – Jennie Norris at 303-717-7918 or 888-93-STAGE. Over 2,700 houses Staged since 2002. www.SensationalHome.com