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Friday, February 25, 2011

Wall Street Journal features ASP Home Staging & Barb Schwarz, The Creator of Home Staging

Check out this article from the Wall Street Journal - featuring Barb Schwarz, the Creator of Home Staging, and how she advise Sellers to prepare houses for sale using a professionally trained ASP Home Stager.

Home Staging

Depersonalizing as a Sales Tool
By Iyna Bort Caruso


"A picture may be worth a thousand words, but when you’re selling your home, that picture may cost you time and money.

Family photos, along with personal collections and even works of art, make a house a home, but they don’t necessarily make it more saleable, say real estate experts. Home staging ¬— the art of neutralizing and depersonalizing to allow a prospective buyer to mentally move in — does that.


Staging solves common design dilemmas, clutter among them, and employs tricks to maximize a home’s best assets. According to one report, staged homes sell up to five times faster than their non-staged counterparts.


In the 1970s, Barb Schwarz coined the word “staging” and developed it into a marketing concept. Using her background in interior design, theater and real estate, she’s since staged thousands of homes and founded the International Association of Home Staging Professionals.® “A house is like a theatrical set,” she says. “The audience is the buyers coming through.”


http://online.wsj.com/ad/article/sir-insights?WC=TABIns