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Tuesday, April 27, 2010

ZZZ’S . . . is your house so BORING that it puts Buyers to Sleep?

ZZZ’S . . . is your house so BORING that it puts Buyers to Sleep?
by Jennie Norris, ASP Master, IAHSP President, Owner, Sensational Home Staging

In the words of the immortal Ella Fitzgerald . . . “It don’t mean a thing if you ain’t got that swing.”

When it comes to Selling your house . . . we need to change the words to: “It don’t mean a thing if you ain’t got that ZING!”

How about . . . “Your phone just won’t ring without Buyer Zing!”

Have you ever walked into a house and there was just nothing there emotionally for you? You know – it looked “OK” but there was no CONNECTION in the emotional realm. There was no “ZING”.

Buyer Boredom strikes. Yawn. When they see room after room when looking at houses – what makes your stand out from the crowd?

Ya gotta Bring the ZING!

What exactly is ZING? One definition is: “To be lively or vivacious. To have pizzazz.”

That is what we want to have buyers FEEL when they walk into a house. An instantaneous connection to it . . .
Buyers will always say when they find houses they like, “This house FEELS better than that other house.”

What do they mean? Does it actually physically feel nicer to the touch? NO. What they mean is considering ALL their senses, the house FEELS internally better – they make a connection to the house that the other one did not do for them.

Think of it as BUYER CHEMISTRY.

CHEMISTRY . . . we all have experienced that with dating . . . You know that feeling you may have had when you went on dates – and the other person either created that “ZING” inside you – or not? It was the desire to spend more time with that person and explore getting to know them. . .

Well – houses can do the same thing – create a ZING for Buyers. When there is no ZING there is no ZEST or ZEAL for buying – and the buyer will go in search of the ZING somewhere else.

Then you get ZILCH. No offers or at least not the kind you want.

So how can we get that ZING for buyers and get them to ZOOM ahead with an offer?

Make sure your house has BUYER CHEMISTRY. It needs to look, feel, and smell right. It needs to invite the Buyer to explore all areas of the house – room by room. We don’t want them ZIPPING by each room with a cursory, “Uh huh” as they glance from the door. We want them to experience the house – and really begin to FEEL like they could live there.

Each room should have some ZING – appeal that makes the buyer want to see more of the room and more of the house. Then the chances that Buyer will feel the ZING inside are greater – and then instead of them passing on the house, they will be eager to write an offer because this house feels just right!

To get help creating “ZING” in your house or listing, make sure to work with a professional ASP® Home Stager – trained to bring the WOW Factor and ZING needed to help Buyers want to make an offer.


If you live in the greater Denver area, call me – Jennie Norris, ASP® Master, and Owner of Sensational Home Staging at to prepare your house or listing for sale. 888-93-STAGE.