Before & Afters - Jersey Street - Denver - Mixed Media Staging - using what the seller has and adding decor, art and furniture as needed

Custom Beauty near DU - Denver Colorado. . . Sensational Home Staging success!

This is one of our recent Staging projects of a custom, new-build property in Denver. The Staging is in line with the style of the property and also the seller's budget - the end result is a tasteful visual presentation of a beautiful property.

Littleton Townhouse - Staged and Show Ready and Multiple offers over list on the first weekend!

This townhouse has a nice layout with 4 bedrooms and 4 baths, but a possible location issue with a busy street out back. The Sellers updated and prepped the property and the listing agent wisely included Staging as a key marketing and listing tool to help this property sell at the very BEST price. Properties sell in a strong sellers market - and they can sell for MORE when they are Staged. Don't leave $$ on the table - get the very BEST price for your property - Stage it before you list it!

Staged house sells for $45,000 MORE and the Sellers are super excited!!

Staging helps houses sell at the very BEST price even in a hot market. This property was full of things, cleared out, cleaned, Staged and listed for sale. The house was not updated, has some conditional issues, and it still sold at 10% MORE than list - and the list price was at the top of the range to begin with. This shows the power of proper presentation with Staging and professional marketing by the listing agent who did an awesome job getting the most $$ for her clients! The Staging was in line with the price of the house and the budget for Staging. It does not have to be over done to get an offer - as Staging is NOT decorating!

Staging Success - Small property comes alive with Staging to show size and use

This was a property in Denver that was sitting on the market unsold because Buyers could not see what would fit and many said nothing would fit in the small bedroom which clearly easily fits a twin bed with room to spare. End result - they went under contract 24 hours after we completed the Staging!

Denver Condo - remodeled and now Staged for sale! Sensational Home Staging Success!

This condo near Cherry Creek in Denver has been nicely remodeled but the smaller square footage was proving challenging for buyers. Sensational Home Staging tastefully Staged this condo to create visual appeal and help buyers envision how to use the space.

The Staging Iceberg

The Staging Iceberg

by Jennie Norris, ASPM, IAHSP-Premier, SRS, BTS, REO

Owner, Sensational Home Staging

Denver Region's Premier Home Staging Resource

     An iceberg is a beautiful sight resting in the water.  It looks like a floating hill or mountain of ice and what we know about icebergs is they can be lethal underneath because 90% of their mass is actually underwater.  That mass was strong enough to sink the Titanic and can cause incredible damage to those that do not steer clear of them.  I think the iceberg is a perfect analogy for a business where what our clients and the public see is the pretty and polished part, and what they don’t see is the churning mass  that lies beneath the surface that keeps the top afloat. 

 

     When people hear that I own and operate a successful Staging business or see one of my marketing brand items that lets them know what I do, what I usually hear is, “What you do looks like so much fun!   I just love decorating!”  

 

If only it were that simple. 

 

     When we are skilled at what we do, we end up making it seem easy because we have learned how to run a business successfully and show the smooth outcome to the public. 

     I have had clients think they have overpaid for Staging because the end result looks fabulous and they figure it took no time at all to achieve the finished outcome.  The television programs that promote Staging could not possible show the actual work that is part of every successful Staging business – there is simply not enough time.  Overall the media has been a blessing and a curse to Stagers.  They give exposure to the service of Staging but do not show the reality of what is entailed.  A Stager that is “featured” on one of these shows gets a microsecond of exposure, maybe a few words of dialogue, possibly show them hauling stuff out of a truck, but rarely show the back story of how they got to the point of the installation.

     I get calls all the time from people that want to do what I do – to “be a Stager.” They have no clue what it entails outside of us making a house look better before it comes on the market.  They see the finished product and hear about the success and statistics that support Staging.  They might even hear that Staging pays well and think it is easy money.  I don’t discourage people and yet I know that they have no clue all that goes into being successful.  Wanting it is not enough.  Working hard every day and being committed with an attitude of perseverance is what it takes.

    
     What they see is just the tip of the iceberg.  Are we making it look too easy?  Should we show more of the churning chaos that is happening underneath and sink a ship or two from time to time?

   What they don’t see or know about is all the people that have started a business and failed or quit because turns out it was hard work.  Client don't just fall into our laps.  They don’t see the hours of education to learn about our industry. They don’t see the many hours of unpaid work we put in to get that first client and continual unpaid hours we put in to ensure we get new clients.  They don’t see the physically demanding part where you haul items into or out of a house – and your hair is so sweaty you can wring it out.  They don’t feel the sore muscles and backs we have after a long day.  They don’t experience the many miles of driving back and forth across town to get to appointments or secure inventory. 

    They don’t see the mental gymnastics we go through to coordinate multiple projects and many moving parts.  They don’t hear the many conversations we have with Realtors or sellers that don’t believe Staging will help and some tell us more kindly than others.  They don’t see the various personalities we deal with and have to please as we go through the process with our clients.  They don’t know the hours put towards branding and marketing a business just to get that first opportunity and the volume of hours we put towards maintaining and nurturing client relationships.

     They also don’t see the "predators" out there – sharks that want to take our business or other aspects of the industry that are out of our control – such as the real estate market and the economy that both can have a huge impact on our success.

     Of course everyone would like to do what I do and earn the income I earn.  I have been at this 13 years and have learned along the way from mistakes that can only come from being in the trenches.  At the end of the day when an assistant bails on me and just decides not to show up to destage a house, guess who has to go to the house and pull all the items out, loading bins and art and schlepping to the Staging rig?  Me, that’s who.  At the end of the day, it is MY business and “the buck stops here” applies to any Staging business owner working to be successful. 

     If the project does not go as planned and a client is unhappy, it is not the worker-bee that gets reprimanded.  It is the company owner.  Accepting responsibility and being able to handle tough situations separates the wannabes from the successful Stagers in this industry.  When the going gets tough I cannot – I will not - pack up my tent and go home.  This is my livelihood and I have to make it work because I support my family with this business.  And because I love what I do.  And because I would not choose to go back to my old life of working a 9-5 job.  The hours, the sore muscles, cranky clients and other chaos that might occur are worth it to me because I love Staging.   I also love the transformations I am part of whether it is the physical house or the mindset of a client.

      Just like icebergs are constantly growing and changing under water, we too have to change and adapt to the market and industry expectations.  Being able to remain viable while also being competitive is an art and science.  Finding other niches for income that take advantage of our creativity and talent is always happening and being able to keep a lookout and be forward focused on the horizon for new opportunities is our goal.

     I don’t believe that the public will ever really fully understand what goes on beneath the surface of my business and I don’t need to them to know every aspect. I educate them about what I do and my processes to help them achieve their goals and keep the back details private as they really don’t need to know all of that.  They just need to know I am able to help them and they are in capable hands.   Only when someone enters the waters of owning and operating a Staging business will they truly have full appreciation for all that goes on to make our clients properties look fabulous and help them achieve higher success.  And then they will finally have the appreciation for successful Stagers in business all over the world. 

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Jennie Norris is the Owner of Sensational Home Staging serving the greater Denver region.  Since 2002 she has helped over 3,000 properties look their best before coming on the market.  She is one of only a few hundred Accredited Staging Professional Master Stagers in the world and provides her leadership and mentoring to colleagues worldwide. (303)717-7918   www.SensationalHome.com

Are You In Control of Your Business & Clients?

Are You in Control of Your Business & Clients?

 

By Jennie Norris, ASPM®, IAHSP-Premier®, ASP-SRS®, ASP-REO®, Owner, Sensational Home Staging

 

Someone once wisely taught me that we are in a people business and since we deal with people we cannot control what they do, think, or say.  Thanks, Barb Schwarz, for that valuable life and business lesson I learned back in 2002.  That principle has served me well over the years as I have grown a Home Staging business serving sellers, Realtors, builders and investors.  Even though we cannot control other people we can control our process, practices, and how we educate our clients, ultimately remaining in professional control of our business.

 

Have you ever had a seller of a vacant house tell you they don’t like your Staging or the items you used to prepare their house for sale?  I call this client “The Controller.”  Have you ever had a seller of an occupied house tell you they are not going to do what you recommend?  This client is “The Resistor.”   Any Stager that has been in business has definitely encountered both of these types of sellers.  They don’t like change.  They also are not thinking about the selling process in the right framework.  A house has to appeal to the BUYER – not the seller.

 

I met a couple selling their vacant house and as I toured the house to take photos, the wife wanted to know what type of furniture I was going to use, the colors, placement, and style (The Controller).  When I shared that I don’t work that way, I don’t solidify the plan until I am hired and make selections based on what I know works for their house based on their budget and be Staged for the target buyer, I am not sure she “got it.”  A seller that fancies themselves to be a “designer or decorator” and who wants control of the “look” is going to find themselves either paying much more than necessary for “staging” or be disappointed at the “look” because the Staging is not to their decorating taste.  I am reluctant to work with The Controller who does not relinquish the control because they never totally back off and will find something that “has to change” so they feel they are in control.  Personally, I don’t have the time or desire to work with that client.

 

I had an older couple decide they were not willing to do much of the Staging Consultation recommendations.  It surprises me when I hear this because when I left their house they were on board and had already started making piles of things that were going to be packed.  For them it is about change being hard and the physical aspect of having to pack and remove things.  This type of seller (The Resistor) can be brought around by letting them know they have help whether you as the Stager do the hands-on or their family members and friends are engaged to help.  Physical limitations are much easier to overcome than mental or emotional ones.

 

When we encounter these Sellers it might be hard to identify them up front and they don’t reveal themselves until after the Staging is completed.  So the goal then becomes bring up the concern BEFORE they do – by educating them how you work and reminding them of the goal of the Staging.   It all boils down to education.  When we fail to do this, and engage with these clients, we end up frustrated and spend time fixing what is broken when all we had to do was handle concerns and educate them up front – and decide if we want to engage them as our client.  We do have choices. 

 

The fact is, for both The Controller and The Resistor, they do not have to like what is done in their house.  Since they are not the buyer, the Staging is not being done for THEM – it is being done for the unknown buyer who we have not met.  We do not know anything about the buyer except they have money to invest in a property and are looking in that neighborhood.  We know nothing about their background, age, race, faith, family status, work status, or education.  A seller has to understand that even though they might be paying for the Staging it does not mean they have input on what is done and it does mean they have to trust us as the 3^rd Party expert.  It’s all about trust and establishing our professional leadership at the onset of the relationship.

 

By engaging in educational dialogue up front, it will help identify The Controller and The Resistor and allow us to make choices.   For me, if The Controller does not allow me to be in charge of my process, then I am walking away.  I  am not going to be relegated to criticism, requests to swap things out or make changes when I know the house is properly and appropriately Staged for the target buyer.  Not getting the business is the best thing that can happen in that situation because I know it will save me time and frustration.  My peace of mind and happiness for what I do for my clients is priceless to me.  If The Resistor fights me on every recommended change, then I have to ask myself, “Do I really want a client that will not listen to what I know is best for their property?”  When The Resistor shows up I am not going to put them in a head-lock and force them to implement recommendations.  They still have free will and a choice.  When I have done my part in educating them about WHY implementing the recommendations is important that is all I can ask of myself.

 

Engaging with people is always a learning experience.  When things don’t go as planned the key is not to beat ourselves up over what went “wrong.”  Instead, praise yourself for what went well, identify what did not go so well, and then make a change in a business practice, policy or dialogue with future clients so that we get the results we want and have a smooth process.  

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For help getting your house Staged to sell in the greater Denver region, call Sensational Home Staging – Jennie Norris at 303-717-7918 or 888-93-STAGE.  Over 2,700 houses Staged since 2002.  www.SensationalHome.com

Home Improvements that Yield the best ROI for the Homeowner

Home Improvements that Yield the Best ROI for a Homeowner

CAUTION!  As a professional Home Stager I am often asked about improvements that can/should be made prior to listing a house for sale.  Really it boils down to the house, market and the Seller's budget.  My experience is that when a Seller understands the ROI - they will find a way to make the necessary improvements - and the key is not to overimprove and to invest whatever budget they have wisely.  My philosophy is a seller needs to do whatever they can UP FRONT prior to listing the house for sale rather than start at a lower list price and/or lose money to price reductions.  It's much easier to come from a marketing standpoint of being able to say, "New carpet" versus giving a carpet allowance and trusting that a potential buyer will be able to look past your stained and worn out blue carpet.

But home improvements don't have to be done only when you are selling - why not invest in your property while you live there - and you enjoy the changes?

What if you are not selling?  Upgrading your home is exciting and can also provide a nice return on your investment when you sell. To maximize returns, it is important to know which improvements to focus on and to not over invest in your upgrades.




Check out the list of improvements and percentage of your investment that may be recouped at resale - provided by Remodeling Magazine: Remodeling Magazine’s Remodeling 2011-12 Cost vs. Value Report (http://www.costvsvalue.com).


88-92% Garage Door Replacement
A simple, updated garage door can take years off the look of an older home.


76-81% New Windows
New windows not only give your home a “fresh face,” but they can also improve energy efficiency and buyers appreciate those changes.


75-80% Deck
Outdoor living space is a desirable asset no matter where the locale. No maintenance decking material leaves lots more leisure time too.


67-91% Remodeled Kitchen
A kitchen remodel can reward a seller with a sizable payback. Remember that splurging on fancy finishing materials or sophisticated equipment may cut into profits. Keep it simple.


68% Family Room Addition
The key to maximizing your return is to avoid over-improving and keeping the improvement in line with other homes in the neighborhood.


65-75% Remodeled Bath
A master bath is on many buyer lists, so invest here. If you own only one bath, install two sinks or a double vanity to handle the morning crowd.

61% Bathroom Addition
It takes a simple 5 x 9 foot extra bath to make mornings more civilized for most families. Don’t count on a return on extras like a heat lamp or whirlpool tub.


57-64% Expanded Master Suite
To keep costs down, try to find extra space to create this wish-list item by combining existing rooms and spaces. Heavy structural work entailed by adding square feet diminishes returns.


50% Home Office Remodel
A home office adds to comfort, convenience, and salability, but isn’t among the top projects for adding home value.


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If you live in the greater Denver area and are in need of professional Home Staging services for sale or for living, just call Jennie Norris, Sensational Home Staging.  With over 10 years of experience and 2,700+ houses Staged - she has yet to meet a house she could not help!  888-93-STAGE or 303-717-7918.  Go to http://www.SensationalHome.com to learn more about Sensational Home Staging.

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National Association of Professional Women - NAPW - Woman of the Year Award Recipient - Jennie Norris, ASP Master, IAHSP - Owner, Sensational Home Staging.

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Wonderful Staging Transformation - Time, Talent and Creativity!

Check out the transformation of this 3,300 square foot townhouse. This is why a professional Stager is needed - to create the proper vision for the Buyers - and to help get the work done so the listing agent can focus on what they do best - list and sell houses!!