Messes Send Messages©
What does your house
or listing say?
by Jennie Norris, ASP Master, IAHSP-Premier
Owner, Sensational Home Staging
Denver Region's Premier Home Staging Resource
In life 90% of communication is non-verbal. Body language, tone, expressions - they all
convey our message more than what we actually say.
Houses send messages
too. They communicate with us whether
we are living in, buying or selling them.
Some messages are of sadness.
Some are of depression. Some of
joy. Whatever the situation, we can tell
when people living in a house have had issues because the house looks
neglected. And for good reason - when
life takes an unexpected turn, the last thing we make a priority is making sure
our house looks fabulous.
Mess Causes Stress©. Some of these homeowners don't realize
that by living in disarray they are actually creating stress for themselves and
stress can lead to a myriad of health issues.
The elimination of "stuff" actually helps de-stress not only
the house but the person living IN the house.
When a house is for
sale, what message is it giving to the buying public? Messes
Send Messages. A house communicates
and elicits emotions for a buyer who either loves what they see and feels a
connection to the house or not. When
they feel that connection the house becomes a must have. No connection means it is a must leave. A messy house says, "No one cares about
me," or "Don't buy me because you are going to find other issues with
maintenance." A house also send
messages about the Sellers such as, "We have given up." or "We don't care about getting the most
for our house." And a house that has too much on display also sends the message that there is not enough storage in this house. That simple message can be enough to deter a potential buyer.
It's so easy to address this issue when selling a house and
yet the
big question I have is why are so many houses in poor shape when listed for
sale? It's not like the Realtor
doesn't see the mess. At least I would
hope they notice because it's right in front of our faces. We can give the Seller a little break because
when we LIVE with a mess we get used to it and don't see it for how bad it
really is. But anyone coming in from the
outside who works in this industry HAS to know the house is a mess. And when it's our job to get the seller the MOST
money when selling a house, it is up to US to tell the Seller what they need to
do.
So why do so many
houses for sale still look messy?
Is it because the Sellers don't "get it" that they
need to address the issue? Do they not
see the value in making changes? Do they resist because it's overwhelming to
them? Or do they just not care. I think it could be a combination of all of
those reasons.
There are ways to get
a Seller to cooperate - especially when they see the benefit for THEM. They will get a better offer when their house
shows its best, and their house will sell faster - which means they get to move
on to the next phase of their life and into their new home - wherever that
is. As professionals serving sellers we
need to be equipped with what to say and how to say it so that the Seller is
compelled to make changes. We also have
to be ready to help them. As a professional Stager, my team and I can
and have transformed a house in a matter of hours. It is a very cost-affordable investment with
a high rate of return. This takes the
pressure off the Seller who may be overwhelmed with the move, with life and is
unable to make decisions about what to do.
It's a wonderful service we offer - and it makes the Realtor's role a
lot easier too because we are the ones doing the heavy lifting, packing,
sweating, and setting the scene room by room.
The Realtor can be working on paperwork or meeting with a new
prospective client and leave the Staging to us.
In all of this
process, the key ingredient is to make sure the seller knows we care and this
effort is being done FOR them. When
they know we care and want the very best for them, my belief is that they will
get on board. It might require
hand-holding and helping them through a stressful time but in the end they are
grateful for the results. Their house
can be presented as a stress-free environment for buyers looking for a
connection to a place they can call home.
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For help in the Denver
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